Wie man ein SEO-Audit in 11 einfachen Schritten durchführt mit Checkliste
You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review. Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry.
By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.
See what keywords you rank for
Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy. We explained why in our complete guide to optimizing meta descriptions.
Remove suspicious backlinks immediately
In this article, we’ll teach you how to do SEO on your own – even if you have zero prior experience…. Auditing keyword usage and density means assessing keyword frequency and distribution for natural, relevant, and effective SEO optimization. Audit headers by having one H1 tag per page, reflecting the main topic and keywords. Header tags (H1 to H6) are HTML elements structuring content https://seo-anomaly-genesis.online/italy/seo-anomaly-it-5/ with headings and subheadings. They guide users in gauging a page’s relevance to their query. Meta descriptions are HTML summaries of web pages, shown below title tags in search results.
An SEO audit is the process of analyzing https://seo-anomaly-engine.online/france/seo-anomaly-fr-4/ a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
- Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively.
- For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds.
- Sometimes there are valid reasons for allowing a page to return a 404 status.
- This will take you to a list of all the errors Semrush found on your website.
A more likely scenario, if you have duplicate content, is that it’s happening unintentionally. Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO. Generally speaking, to perform and SEO audit, you need a good checklist https://seo-anomaly-content.online/france/seo-anomaly-fr-23/ and proper SEO tools.
Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward. Auditing can be a great way to catch these items, as well as find outdated practices that could be https://seo-anomaly-revolution.online/france/seo-anomaly-fr-10/ holding your website back. To get more backlinks, you should focus on publishing quality content that speaks to industry topics. As you build more authority, people will link to your website naturally. For internal links, you should ensure that all the pages you link to are active and accurate.
It scans your website to find any issues that could be holding your site back from high rankings in search results. Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance. It is an essential tool for SEO services as it offers insights https://seo-anomaly-guru.online/france/seo-anomaly-fr-17/ into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective.
It monitors for pages that no longer perform well and gives recommendations on how to fix them. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months. For example, our list of top Google searches declined massively in 2021. It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update.